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Azazie Review – An Online Retailer to Love

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It was love at first purchase buying an Azazie bridesmaid dress. Read the full review here as well as getting all of your questions about the company answered!

What Is Azazie?

Azazie is an online-only retailer of affordable bridal gowns, bridesmaid dresses, and bridal accessories. They specialize in custom-fitted clothes tailor-made to your specific measurements, which comes complementary with any dress purchase (except for clearance items). Azazie was started as a way to bring affordable but high quality bridal dresses to people by offering them an online option they could trust.


The verdict on Azazie is that this company seems almost too good to be true. This company creates tailor-made custom dresses to fit your body measurements EXACTLY, making Azazie an excellent and easy option when it comes to wedding party dresses.

They recently changed their delivery policy but on average the total time to produce the dress (each one is custom made) and deliver it is around 6 weeks. You have to check your location to see what the delivery is for your specific area. What you get for the price is really outstanding – the fabric and craftsmanship is high quality, each bridesmaid and wedding dress is double lined and comes with a built-in bra.

Azazie’s customer service is top notch and they are willing to go far and beyond to ensure you have a great experience with their company. If something has gone wrong with your measurements it can be quite costly to fix. They are even willing to compensate (up to $75.00 depending on the dress price) for alterations if there are issues with your fit – note: this only applies to custom-fitted orders, not regular sizes.

In the example image below, you can see that Azazie offers a lot more than your average dress does.

azazie example

Bridesmaid & Formal Dress Examples

What Else Do They Sell?

In the wedding arena, Azazie sells wedding dresses, bridesmaid dresses, mother-of-bride dresses, flower girl dresses, junior bridesmaid dresses & attendee dresses.

However, they have also recently branched out to more than just bridal dresses. They are now carrying dresses for vacation-wear and cocktail parties, as well as sorority parties. They also have a full line of wedding accessories that (can) match the colors of your bridal dresses.

azazie accessories

Click To Enlarge

You can find all of these items at Azazie:

Bridesmaid Dresses

  • Bridesmaid Dresses
  • Junior Bridesmaid Dresses
  • Flower Girl Dresses – Ready to Ship
  • Maternity Bridesmaid Dresses
  • Modest Bridesmaid Dresses
  • Bridesmaid Separates

Other Dresses

  • Formal & Evening
  • Guest of Wedding
  • Cocktail & Party
  • Vacation & Getaway
  • Mother of the Bride
  • Plus Size Dresses
  • Communion Dresses
  • Sorority Dresses

Wedding Dresses

  • Plus + Curve
  • Beach/Destination Bride
  • Vintage Bride
  • Modern Bride
  • Romantic Bride
  • Under $200

Other Items

  • Groomsmen Accessories
  • Sashes
  • Wraps
  • Wedding Veils

Are the Bridal Dresses High Quality?

While I don’t have experience purchasing their bridal dresses, the bridesmaid dress I did purchase on Azazie was very high quality, in my opinion. The fabric, tailoring, and the layers were all extremely impressive, especially for such a great price. The wedding dresses look like they are also well made – but, if I was going to buy one I’d make sure the reviews were high for that specific item first. The overall reviews seem high which tells me they are probably well-made like their other dresses. I would check the reviews and customer images to see if one you are interested in was as good in person as it was on the site. I would DEFINITELY recommend ordering a sample to try on at home first. For something as important as a wedding dress I think it’s a must!

If you are planning on going the anti-store route to avoid the chaos that accompanies that path, I would also recommend making the bridal dress at home experience a fun one – similar to what you get from going in to the bridal boutiques. When your sample dresses arrive (and I would spring for getting at least 3 of them to try) you can have your girlfriends come over for a dress-party. Drink champagne and get some mirrors out. There’s no reason you can’t make the experience a group effort.

Here are a couple of the bridal dress examples from Azazie:


What Are Custom vs. Standard Sizes?

Azazie offers two options for sizing your dress, standard dress sizes and custom made-to-fit.

  • Standard sizes are what you would find in any store with the common sizing labels of 2,4,6,8, up to size 30. Azazie has a chart mapping how your measurements align to their regular sizes.
  • Custom made-to-fit means you follow the instructions on how to measure each part of your body: hips/bust/waist/neck-to-floor and they will create a dress that is completely custom fitted for you – at no extra price.
When selecting the custom fit it is important to get your measurements correct. This can be tricky, so it is highly advised that you follow the instructions EXACTLY – use the site’s guide (which includes a video) for instructions on how to do this correctly.

What is Azazie’s Return Policy?

If you are unhappy with your dress you may request a refund within 10 days of receiving it and will be reimbursed the dress price minus the shipping costs, this only applies to standard sizes. Custom sized dresses have been created for you and therefore can’t be returned as they won’t fit someone else. You can however cancel either standard or custom orders within 72 hours of placing your order for a full refund*.

*Swatch orders, measuring tape orders, sample dress orders, and clearance items can only be cancelled or changed within 30 minutes of placing the order. Swatches, measuring tapes, and clearance items are final sale.

Can I Try it on at Home and Send it Back?

Yes! They offer samples to try on in normal (not custom fitted) sizes. The prices for samples is $10.00 to try any bridesmaid (or other) dress and $25.00 for any bridal dress. This fee covers shipping both ways.

What if I’m in Canada?

Note that Azazie recently added allowing samples to be shipped to Canadian customers. They actually added a whole separate Canadian website as well. If you live in Canada, go to the normal Azazie website and change the dropdown on the left from USD to CAD and this will take you to the Canadian version of the website.

Will Azazie Have the Exact Color I need?

Their color selections seem to multiply every time I visit the site again. They have TONS of colors to choose from in each style. Since color matching is very important, if anyone in your bridal party is wearing a dress from another company the colors may differ slightly. You should note that if some of your party is ordering their dresses from other sources like David’s, the colors Azazie offers do match these – but you should invest in a swatch to see if there are subtle differences.

To prevent issues with mismatched colors, you can order a color swatch for $2.00 which will give you a sample of each style of fabric in that color.

If All of My Wedding Party Is Ordering from Azazie, What Should I Do?

In order to keep all of the colors consistent (there are usually real subtle variations even in the same color if they’re not from the same fabric bolt) it’s recommended to start a showroom on Azazie’s site and have all of the bridesmaids place their orders within 24 hours. This will guarantee the colors will be an exact match. The colors might also be different if different fabric types are chosen, so this should be a consideration.

Isn’t it Better To Buy This In A Store?

In my experience, no. I went to several physical stores before choosing Azazie and all of those had order fulfillment dates of at least 8 weeks, some were up to 3 months out. The in-store prices for similar dresses to what Azazie had was twice the price with no alterations and no custom-tailoring options. If someone does find a physical store that offers quicker turnaround times for better quality and a lower price please let me know so that I can share that info on the site. I would be surprised to find a place like that.

How Do You Clean and De-Wrinkle These?

Dry Clean Only. To get the wrinkles out only use steam ONLY, at home, or at a Dry Cleaner. Don’t IRON. You can hang them in the shower after you’ve taken a hot shower to steam most of the wrinkles out.

What Are The Shipping Costs?

These vary by price point but starts at $6.95 – most dresses seem to fall into the $9.95 price range. You can go to the shipping chart here.

Will I Need To Order A Special Bra?

Azazie dresses have a bra built into the dress so you will not need to purchase an additional bra.

Does Azazie Offer Discounts?

Azazie has a clearance section with great deals if you can be flexible enough to take what they have at the time (no custom fitting options here) and there are no returns allowed on these either. The clearance items are typically around $50.00. Azazie offers sales on various items throughout the year so it’s a good idea to sign up for their email list.

Azazie recently added a 10% off student discount section.

Is There an App For That?

You betcha! They have an iOS and an Android app.

Are There Other Great Online Sites Like Azazie?

Nothing that I have seen is exactly as good. Cocomelody is another site similar to Azazie, but focuses more on the actual Bridal Gowns. They have a beautiful selection of bridesmaid dresses as well, but custom made-to-fit orders come with a nominal fee.

Alternative Sites – Cocomelody Review

My Experience

The post below goes into detail on my own experience with Azazie:

My Experience With Azazie
My Experience With Azazie
How I ordered a dress I fell in love with - the stresses and woes of finding that perfect Bridesmaid dress.

Review of Azazie

9.4 Total Score
Stunning Quality for the Price

This site and their products will blow your mind. Gorgeous dresses custom-tailored for your body starting at $89.00. How Azazie offers such superior quality in fabric & tailoring for the prices they do is a mystery. If you are looking for formal dresses, this should be your first stop. If you're unsure, you can always order a sample to try it out!

Customer Service
  • Many Styles & Colors
  • Regular Prices Start at $89.00
  • High-End Fabric & Tailoring
  • Extremely Fast Delivery ~6 wks
  • Fast to Respond & Accommodating Customer service
  • Free Custom Tailoring
  • Online colors can be different in person
  • Custom measurements must be done carefully
User Rating: 4.44 (16 votes)
Azazie is an online (only) retailer specializing in custom-made affordable Wedding, Bridesmaid, and formal event dresses.
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